Career

Experience

Apr 2025 – Present
Dreyer's Grand Ice Cream
Brand Manager, Häagen-Dazs
  • Results: +2% Market Share (#1 ice cream), +32% Mini Bars sales (+7% new households), 1 in 4 US households purchase (highest repeat rate), 9 new product launches a year, updated brand toolkit, campaign validated by multi-market focus groups
  • 2026 Take Your Sweet Time Campaign: Top 2.8% 30s Ad (among 150K+ CPG ads by System1 FaceTrace), OOH, CTV, Social, Digital, Experiential, Retailer, Partnerships
  • Skills: Growth Strategy, Creative Production, Agency Management, Brand Equity Building, Innovation Pipeline, P&L Management
Oct 2022 – Apr 2025
Dreyer's Grand Ice Cream
Senior Associate Brand Manager, Drumstick
  • Results: +7% Brand Love, +15% Sales, +5% Market Share (#1 cone), +6% households, +1M TikTok followers in 1 year, First-ever gaming campaign and product collab
  • Campaigns: WWE/John Cena, Super Bowl LVIII/Eric Andre, Drumstick x SLURPEE, Gaming/Dexerto/Jynxzi, How Do You Drumstick/Jason Derulo
  • Skills: Campaign Execution, Consumer Insights, Social Media Strategy, Retailer Activations
Aug 2021 – Oct 2022
Dreyer's Grand Ice Cream
Associate Brand Manager, Oreo Ice Cream
  • Results: #1 new ice cream brand of 2022 (12 skus, 5 product lines), +36% beat to sales forecast, 2.2x Trial vs category, 3x Awareness vs CPG benchmark, +35% lift in "Real One" message association (brand differentiation vs generic cookies & cream)
  • Launch Campaign: For the Real Ones — Digital, Social/Influencer, PR, CTV, Retailer, Purchase-Based Coupon Strategy
  • Skills: Go-To-Market Strategy, Data Analysis, Brand Toolkit creation, Forecasting, Reporting, Licensing
Aug 2019 – Jul 2021
General Mills
Senior Brand Associate, Organic Brands
  • Brands: Annie's Homegrown, Cascadian Farm, Muir Glen (across 8 product categories)
  • Results: +16% Sales, 20 innovation SKUs launched, full-chain Costco exclusive product
  • Skills: Club channel, Price Pack Architecture, Sell-in strategy, Consumer & Category Insights
Aug 2017 – Jul 2019
Target Corporation
Associate Product Engineer
  • Product design and engineering across consumer goods categories and 10+ materials
  • 2016 Summer Internship working alongside Industrial Designer; Patent Consideration
  • Skills: Consumer Research, Pain Points, Assortment Strategy, Manufacturing, Sourcing
Credentials

Education

Quantic School of
Business and Technology
EMBA with Honors
Top 10%
University of California,
Berkeley
B.S. Mechanical Engineering
Lund University,
Sweden
Automotive Engineering, Modern Scandinavian Design
Fall semester abroad coursework